The USA Trade Tasting (USATT) 2025 event took place in Chicago.

T h e U S A T r a d e T a s t i n g ( U S A T T ) 2 0 2 5 e v e n t t o o k p l a c e i n C h i c a g o .

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The USA Trade Tasting (USATT) 2025 took place on May 20, 2025, at Morgan MFG in Chicago, serving as a premier one-day event for professionals in the beverage industry. Organized by the Beverage Trade Network, the event aimed to connect importers, distributors, retailers, sommeliers, bartenders, and other industry stakeholders to explore new brands, network, and gain insights into market trends.

Throughout the day, attendees participated in educational workshops, masterclasses, and conference sessions covering topics such as selling beverages to evolving customers, global cocktail trends, building profitable beverage programs, and redefining partnerships with importers and distributors. Four masterclasses allowed professionals to delve into various categories and regions of wines, spirits, beers, and low and no-alcohol beverages, led by top bartenders, master sommeliers, and category experts.

A highlight of the event was the Sommeliers Choice Awards 2025 Tasting Zone, where attendees could sample award-winning wines evaluated by seasoned master sommeliers. This provided an exclusive opportunity to taste and assess these wines before they hit the market. The event also featured an expo floor where exhibitors, including wineries, breweries, and distilleries, showcased their products to potential buyers and partners.

The day concluded with a cocktail and networking party, offering attendees a relaxed setting to connect with industry leaders and peers. Overall, USATT 2025 provided a comprehensive platform for beverage industry professionals to discover new products, expand their networks, and stay informed about the latest trends and strategies in the market.

Our presented wines generated great interest and positive feedback among international guests. Their favorable comments regarding both the quality and the distinctiveness of the flavors fully confirm the unique high standard of our products. In particular, the diversity and uniqueness of Georgian wines were especially noted, which will be an important step toward introducing our brand to the U.S. market in the near future.